Corporate Athletes

What is sensory branding?      Sensory branding is used to impact and resonate with your consumers by targeting at least one of their senses. It’s meant to evoke a cognitive, emotional, behavioral, and/or memorable response from consumers. ·        Sight: Luxury brands use this sense the most, through virtual reality, their communication, color games … The use of digital allows luxury houses to share their history, their know-how, their expertise. This is most noticeable in the merchandising of the windows where a real staging. ·        Hearing: All luxury brands have music playlists for their boutiques and advertising campaigns. The choice is of course reflected and is made according to the target that the brand wants to reach. ·        The sense of smell: The sense of smell is very important, luxury brands manage to take the customer back to his childhood, a relaxing atmosphere, so that the customer is in total confidence and at ease during his buying experience. Smells remind us

  What is Sales forecast and why it is critical success factor for any organization.. Sales forecasting is the process of estimating future sales. Accurate sales forecasts enable companies to make informed business decisions and predict short-term and long-term performance. Companies can base their forecasts on past sales data, industry-wide comparisons, and economic trends. Forecasting can be broadly categorized into 2 segments Short range forecasting and Long-range forecasting. Short range forecasting (SRF) is very impulsive and based on the dynamic environment. We will be focusing more in understating the systematic approach for Long term forecasting (LRF)   Let’s try to understand each method in details; 1.     Casual Method Your sales outcome are dependent on many variables such as Promotional or marketing spent, Customer touch points, Price discounting, Inventories and some industry specifics such as in pharma progression of disease epidemiology etc. If you have fai

Branding is changing very rapidly lots of innovation and creativity is now involved in it and the major focus of branding is not only to create a brand but now its shifted towards sales there are many trends which are evolved in recession period also.I have mentioned some of those trends in this post. Branded Political parties In 2009 elections we first time saw political parties did intense advertisement in order to position them well in voters mind. Earlier political parties at the max were putting hoardings at local level, doing some PR activities at local level but these time political parties gave there advertisement on Television, Internet (Orkut, Gmail, Face book etc).BJP was the first party who came with the advertisement of “Majboot neta aur nirnaayak sarkaar” and then after that all parties like congress, BSP, NCP entered in advertisement war. Cigarette manufacturer showing care for people If 2009 if you see many small paan stall started putting notice that “ cigarette is inj

Pharmacy Retail Overview After FMCGs, food and entertainment, pharma retailing could well be the next big hope in retail, with an increasing number of corporates foraying into the segment. In fact, the past two months alone have seen two corporates launching branded pharma retail stores. On offer for new players entering the segment is the massive pharma retailing pie in India, estimated at about Rs 30,000 crore. In fact, according to some estimates, 15 per cent of the 51 lakh retail stores in India are chemists. "Pharma retailing will follow the trend of becoming more organised and corporatised as is seen in other retailing formats (food, apparel etc)", A few corporates who have already forayed into this segment include Dr Morepen (with Lifespring and soon to be launched Tango), Medicine Shoppe, Apollo pharmacies, 98.4 from Global Healthline Pvt Ltd, and the recently launched CRS Health from SAK Industries. Zydus Cadila and Cipla too are rumoured to have plans for th